80's rap/hiphop
Though there had been scattered singles that made the urban charts, Run DMC were the first to prove that the genre could be commercially viable in 1983. Depending upon your perspective, this is either hip-hop's birth or its death knell. Truth be told, it was a little of both. After Run DMC, hip-hop finally became more of a musical force than a lifestyle, and it was accessible to consumers worldwide. (For a more detailed look at this period, we suggest that you read Jeff Chang's excellent Can't Stop, Won't Stop .)
After this transition, artists began popping up on the West Coast (early pioneers include LA's Ice T and the Bay Area's Too $hort) and the hip-hop offshoot of Miami Bass sprouted up in the South. Formidable poets such as Rakim, Kool Mo De and KRS-One became increasingly popular. (For additional analysis, see our "lyricist" genre.) And hip-hop producers began to broaden their funk template to include rock (Beastie Boys and Run DMC) and jazz (Marley Marl and later DJ Premier and Prince Paul). (See "producers corner" genre.) In the latter half of the '80s, hip-hop alternately became more political (Boogie Down Productions and Public Enemy) and more accessible for pop audiences (DJ Jazzy Jeff and Fresh Prince and MC Hammer). In short, it was no longer the monochromatic culture that is was in the '70s and early '80s. And while some would argue that it lost its focus, it became increasingly popular, and by the end of the decade was poised to become a dominant youth culture.




